Essential Business Coaching

Are YOU a CONTROL Freak?

Thu, 29 May 2008 21:37:32 0000

If you fuss over details or rarely delegate, you might be a perfectionist, or maybe just a bully.
Read on, have a think about whether any of the article might apply to you and how it might be affecting your goals and objectives as well as your personal life.

Take our quiz and find out whether or not you are contributing positively to growth and success in your world or actually shooting yourself (or your company) in the foot. If you are unhappy with your discovery, there are some great options for mitigating on-going damage and risk.

Marketing factors in a Recession

Thu, 29 May 2008 18:08:10 0000

The signs of a recession are all around us. Companies need to bear 8 factors in mind when making their marketing plans for 2008. Here are some well-researched adjustments and ideas to help you make the most of marketing this year based on an article by John Quelch, Senior Associate Dean at Harvard Business School.

Surviving the Economic Riptide

Fri, 28 Mar 2008 15:20:51 0000

Powerful currents in business like riptides in the ocean can quickly pull a business into dangerous territory and in fact without preparation can threaten survival. Like a swimmer, businesses need to be prepared and have plans in place to take action with confidence

Lead Conversion

Wed, 20 Feb 2008 10:52:11 0000

Lead Conversion is all about giving your customers the opportunity to say, 'Yes' . Do it right consistently and your bottom line with change dramatically.

Recruitment and Hiring - An ongoing headache for you?

Tue, 19 Feb 2008 15:06:50 0000

No one would argue that a big piece of your business growth depends on finding the right people to staff your expanding company. You'd be surprised if I told you how much more time and money is devoted to choosing and purchasing equipment in most companies than preparing for the hiring process. The reality however is, there is no more important expenditure you can make than the time and money it takes to recruit the right people.

Generating the Right Leads for your Business

Tue, 19 Feb 2008 13:54:02 0000

The more you accomplish in lead generation the less you have to do in lead conversion. Attract the attention of the 'right' customers, create the right inpressions, get qualified people to respond to be way ahead of your competition and more successful at achieving your acquisition goals. One flaw in business thinking is to operate as if Lead Generation and Lead Conversion are the same as Sales and Marketing. There are important differences and they matter.